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E-profile Questionnaire
The objective of this document is to get an insight into your requirement for online marketing. We will use this information to create an effective online strategy to help you gain an edge over your competitors through an effective Internet Marketing solution.
Client Name
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Email Address
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Website URL
*
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Campaign Objective
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Fill in the campaign objectives, which would help us to align our efforts with your objectives.
Service/Product Offerings
*
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Specify the products and services offered by your company.
Services/Products Usage
*
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Specify the product and usage to help us understand your area of business.
Target Audience/demographics
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Specify your target audience in terms of men/women and specific age groups (if any).
Target Region
*
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Specify the target cities/states that you would like to advertise in.
Website Category
*
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Specify the website category as in travel/hotels/insurance etc.
Top Keywords/Phrases
*
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Please provide the top keywords/phrases that best describe your business or industry.
Industry Parallels
*
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Please provide keywords or list other industries that cater to similar client demographics or are different than yours but related to your industry.
Major Competitor websites
*
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Fill in the name of your competitor websites. Whose website you often view while looking for your products
Existing Online Marketing Efforts (Free or Paid)
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Specify (if any) your online marketing effort. For e.g. SEO, PPC, Directory submission etc.
Budget
*
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Analytics Details
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Provide the analytics id and password. If analytics is not set then please give the present traffic and conversion details.
Any other information that you feel is critical for your SEM campaign
*
:
Fill in other info about your business/ campaign, that you think can help us evaluate a better online campaign strategy for you. e.g avg. website basket/cart value, product margins, specific products to be focused, conversion percentage, lead conversion percentage.
What percentage of your total sales was spent in Marketing and Advertising last year
*
:
example 4.7% of total sales.
Taking into consideration your Marketing and Advertising budget,what percent of that number was spent in Web and the Internet?
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example 10% of entire Advertising and Marketing budget was spent in Web and the Internet.
Who hosts your Website
*
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Services Interested in
:
Consulting/E-plans
Training / Workshops
Web Audits
Additional Services :
Search Engine Optimization
Pay Per Click Advertising
Website Development
Digital Video
Blogs
Newsletters
Internet Yellow Pages
Text messaging
Is your current website owned/controlled through a 3rd party Company?
:
Yes
No
(
Such as a company that specializes in websites for your industry or a webmaster not directly employed solely by you. )
Our Mission
At Bauer 360, we believe a website is 5% of the success of your Internet Marketing efforts and the other 95% is where we come in. Our goal is to help you avoid the fatal mistakes that many businesses make when they jump headfirst into the digital world.
We will listen, educate, create and incorporate your goals. The end result is to show you how the Internet will increase productivity, drive down your client acquisition costs, and improve your return on investment.
Internet Marketing
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Digital Video Production
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Mobile Marketing
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Website Development
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Training / Workshops / Consulting
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Social Networking
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Resources
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E-profile Questionnaire
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